Malaysia, 13 September 2019 – Seoul Tourism Organization (STO) is back again this September bringing the charming Seoul cultural experience to Malaysia, in conjunction with the promotion of their 2019 campaign, Live Seoul like I do, Create & Share.
Building on the success of their previous campaign, the Create & Share campaign brings together a holistic experience for those who will be visiting Seoul both offline and online. The campaign encourages Seoul visitors to design not just their personalized trips and creating their very own experiences but to share those wonderful memories they made in Seoul as a Seoulite with the people they love online, while spreading the unique charm of Seoul to the world.
As part of the global promotional efforts, STO will hold a fun and engaging 3-day promotional event entitled ‘Seoul Culture Showroom in Kuala Lumpur’ at MyTOWN Shopping Centre, Kuala Lumpur from 20th to 22nd September.
This event is designed especially to give Malaysians a glimpse of the cultural diversity they could experience when they visit Seoul. The activities at the event include; from trying on colorful Hanbok (Korean traditional clothing) to tasting some delicious Korean snacks such as the all-time favorite Binggrae’s Banana Milk at the ‘Seoul Halal Café’, and dancing to some awesome K-pop beats – an event suitable for all ages.
Other than first-hand experiences, exciting gifts are available to take home for those who participate in the activities in addition to amazing freebies like posters and shopping bags for local K-pop fans. Souvenirs from Korea are available for redemption by subscribing to Seoul Tourism Organization’s social media channels.
Moreover, a new 2019 Seoul tourism promotional video featuring Seoul’s Honorary Tourism Ambassadors, will also be making its debut to world at the event.
Malaysia is known for having a larger Muslim population, thus STO has carefully crafted the event with information highlighting Seoul’s infrastructure that caters to Muslim visitors. This information includes Seoul Infra Map where it highlights location of halal-certified and pork-free restaurants, prayer rooms, and more.
“As Muslims are emerging as a key tourism market, competing Asian countries including Taiwan and Japan are actively attracting Muslim travelers,” said Byun Dong-hyun, the Chief Director of the Global Marketing Team in Seoul Tourism Organization. “We will focus on expanding infrastructure for Muslims in Seoul reflecting their needs and preferences, while promoting Muslim infrastructures such as halal restaurants and prayer rooms that we already have.”
Last but not least, stay tuned to more exciting news to come!
“Seoul Culture Showroom” will be open for 3 days, from 20th to 22nd September at East Atrium on the ground floor of MyTOWN Shopping Centre, Kuala Lumpur.
Visitors will get hands-on experience at “My Curating Seoul” zone where they can make their “(My) own Seoul guide book” of key tourism attractions and delicious local food in Seoul.